To completely advocate for the changes in the reformed Sangguniang Kabataan, the National Youth Commission approved Policy Resolution No. 4, adopting a new logo design for the SK that exudes freshness, rebirth and youthfulness.
The new SK logo was not just designed to be aesthetically appealing, but more so with a deeper sense.
In the new SK logo, the positioning of the letters ‘S’ and ‘K’ is tilted exactly 10 degrees which denotes the ten (10) key positions in SK namely: one (1) elected Chairperson, seven (7) elected SK Kagawad, one (1) appointed Secretary, and appointed Treasurer per barangay respectively.
The letters rise to the right to signify a youth council which is more ready to step up and seize the opportunity to lead and be heard. The letters also goes beyond the circle, which denotes the call for Filipino leadership identity, which mandates the SK officials to be the persons in authority leading efforts on nation-building and empowerment.
The soft and shallow curved lines of ‘S’ and ‘K’ depict youthfulness, familiarity and sense of relaxation that summarizes the flexibility of the new generation of Filipino youth leaders.Also, the colors were patterned on the colors of the Philippine Flag by virtue RA 8491 or commonly known as “Flag and Heraldic Code of the Philippines”.
“This new SK logo signifies not just the rebranded SK but also the government’s commitment to revitalize the SK and to achieve the transformation for better governance and a new brand of leadership,” NYC OIC Chairperson Earl P. Saavedra said.
“The new SK logo is part of the Commission’s commitment to present the reformed SK as fresh, enhanced and well-established.
The overall make-over of the SK logo will also inhibit the negative impression of youth based on the previous SK. Now, it was not just the law that has been reformed but also its logo, signifying its changes and difference with the previous SK.” NYC Commissioner JP Peñol said.
The rebranding of SK’s “new face” was a collaborative effort by the National Youth Commission, Office of Senator Bam Aquino, and Youth Vote Philippines.
The said logo is set to be formally launched next month in line with the celebration of “Linggo ng Kabataan”.
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